Case Study — Enterprise Software Product Architecture
500 dimensional models — enterprise software product architecture — placed with decision-makers within high-value accounts during the purchasing process.
Dimensional models representing enterprise software product architecture placed with decision-makers within high-value accounts during the purchasing process to reinforce technical credibility and sustain visibility.
Click the dimensional model to examine animation.
Context
Enterprise software purchasing processes involve decision-makers within high-value accounts.
Challenge
- Loss of visibility across decision-makers within high-value accounts
- Reduced presence within the purchasing process
- Limited visibility between decision-makers during the purchasing process
Approach
Dimensional models representing enterprise software product architecture were placed with decision-makers within high-value accounts during the purchasing process.
- Diagram-based layered structural layout
- Modular system component elements
- Connected architecture diagram nodes
- Multi-layer kirigami construction
- Six-color printed model
- Large-format presentation card structure
Placement
Dimensional models were placed with decision-makers within high-value accounts during the purchasing process.
- Placed with decision-makers evaluating product relevance and fit
- Integrated with product education materials
- Total placement — 500 dimensional models
Outcome
- Visibility sustained across decision-makers within high-value accounts
- Technical credibility reinforced within the purchasing process
- Sustained visibility throughout the purchasing process
Proof
- Client — Autodesk
- Industry — Enterprise software
- Purpose — Enterprise software product architecture visibility within the purchasing process
- Placement — 500 dimensional models placed with decision-makers within high-value accounts during the purchasing process