Case Study — Heavy Equipment Auction Marketplace
750 dimensional models — heavy equipment categories — placed with decision-makers within high-value accounts during the purchasing process.
Dimensional models representing heavy equipment categories placed with decision-makers within high-value accounts during the purchasing process to reinforce technical credibility and sustain visibility.
Click the dimensional model to examine animation.
Context
Heavy equipment auction marketplace activity involves extended purchasing processes across decision-makers within high-value accounts.
Challenge
- Loss of visibility across decision-makers within high-value accounts
- Reduced presence within the purchasing process
- Limited visibility between decision-makers during the purchasing process
Approach
Dimensional models representing heavy equipment categories were placed with decision-makers within high-value accounts during the purchasing process.
- Semi truck dimensional model
- Hydraulic excavator dimensional model
- Agricultural tractor dimensional model
- Engineered folding structure
Placement
Dimensional models were placed with decision-makers within high-value accounts during the purchasing process.
- Semi truck dimensional model — 250 placed
- Hydraulic excavator dimensional model — 250 placed
- Agricultural tractor dimensional model — 250 placed
- Total placement — 750 dimensional models
Outcome
- Visibility sustained across decision-makers within high-value accounts
- Technical credibility reinforced within the purchasing process
- Sustained visibility throughout the purchasing process
Proof
Purple Wave Auction placed three dimensional model designs representing semi truck, hydraulic excavator, and agricultural tractor categories. A total of 750 dimensional models were placed with decision-makers within high-value accounts during the purchasing process.