Case Study — Structural Steel
300 dimensional models — structural steel systems — placed with decision-makers within high-value accounts during the purchasing process.
Dimensional models representing structural steel systems placed with decision-makers within high-value accounts during the purchasing process to reinforce technical credibility and sustain visibility.
Click the dimensional model to examine animation.
Context
Structural steel projects involve extended purchasing processes across decision-makers within high-value accounts.
Challenge
- Loss of visibility across decision-makers within high-value accounts
- Reduced presence within the purchasing process
- Limited visibility between decision-makers during the purchasing process
Approach
Dimensional models representing structural steel systems were placed with decision-makers within high-value accounts during the purchasing process.
- Structural steel framing geometry
- Layered structural elements
- Dimensional representation of building frame systems
- Engineered folding structure
Placement
Dimensional models were placed with decision-makers within high-value accounts during the purchasing process.
- Initial placement — 150 dimensional models
- Secondary placement — 150 dimensional models
- Total placement — 300 dimensional models
Outcome
- Visibility sustained across decision-makers within high-value accounts
- Technical credibility reinforced within the purchasing process
- Sustained visibility throughout the purchasing process